Business owners of companies both large and small can achieve rich improvements in their operations if they start to ask themselves regularly, “I have just been handed a powerful new tool. It essentially lets me costless communicate with anyone on the planet. How can I best use it to my advantage?”, you may ask. Well to focus, business owners must first ask themselves two questions: As a business owner, what am I trying to achieve? Marry your answers to the diverse communications capabilities of the World Wide Web; you will inevitably create some powerful and highly beneficial new initiatives.
In exploring strategies for success in the developing environment, it is essential to recognize a fact that is often overlooked: The Internet is fundamentally a new communications vehicle. As a consequence, a large part of its value arises because it permits cost-effective communications, whether it is down the street or on a worldwide basis, that were not possible before its emergence. This focus is easy to appreciate as the typical person is more interested in the new offerings on the Web that can entertain him or her than the less exciting details of enhanced communications capabilities.
In addition, Internet use is the first activity in over forty years that has been clearly documented as something that causes people to spend less time watching television. It’s therefore natural to think of it as a substitute for this medium.