Tag: internet marketing

How e-mail marketing can increase conversions for your business

Published on by businesstouch2 Comments

Is your business suffering from poor conversion rates that you know should be higher, but you just don’t know what to do about it? Have you considered e-mail marketing? It’s a very common medium of online communication, but a lot of businesses have yet to take advantage of this low cost and effective marketing channel.

How does e-mail marketing increase conversions

Some studies have shown that you are extremely unlikely to get a customer to buy something on their first visit to your website. In fact, it may take as many as 9 visits before they take out their bank card and actually buy something. This is why email marketing can increase conversions, because it allows for repeat communication with the customer. All you need to do is capture their e-mail and you have the access to advertise your services to them many times over.

You may be thinking, “but why does it take so many visit for a transaction?”. It’s a good question and there are a number of reasons such as too many distractions on the website or something happened offline which meant the computer needed to be turned off. Basically the quicker you capture your customer’s email the better it will be for your business.

It’s all about relationship building

The best marketing channels are the ones where you can build a relationship with your customers. Because once they trust you they will be more willing to buy from you and the conversions go up. You may be wondering how the process of relationship building actually works. Well, it’s really simple. You give them a bunch of very interesting and useful information upfront for free. This can be in the form of an e-book or video series. As you might have guessed e-mail marketing allows for this type of communication to occur.

Additionally, you may utilize e-mail marketing software to see what e-mail titles are working and which videos are getting viewed the most. This will allow you to further increase the effectiveness of your marketing campaign and as a result your conversions will increase. These days e-mail marketing software can record a whole bunch of useful data. It’s only a matter of looking at the number and optimizing the campaign.

About the author: Sophia Myles is an email marketing specialist from Comm100 Email Marketing, who loves to discover, learn and share everything about Email Marketing with the world.

Ways you could use keywords properly in Search Engine Optimization

Published on by businesstouch3 Comments

To increase the traffic flow to your website, you can use something called search engine optimization in order to ensure that the searches that potential visitors make result in your website being in one of the first pages of the search results. There are a number of ways that you can do this, but it is advisory that you try it in order for you to increase the traffic that comes to your website.

When writing the content for your website, you can include all the keywords that will get your site noticed. There are times. However, when it is not possible for you to include all the terms in the body of your content that may be searched for by web search users. If your website is not very well known, it will quickly fall to the bottom of the search results, because those bigger businesses who have a strong online web presence will remain popular due to their names. To help a smaller business to improve their position in search engines, you should apply search keywords to your page.

To use the keywords properly, you should try to avoid copying the keywords from competing sites. If everyone uses the same keywords, then you will not have much chance of competing with the other sites. You should try to choose keywords or phrases that are quite unique and that would not usually yield results if people would put those terms in.
Try to keep your number of keywords to about 4 per page or so, otherwise the search engine can alter your position for themselves as they have harsh restrictions for sites that are too greedy with keywords. Try to stick to useful keywords that are meaningful to the content of your page, and you will notice that the traffic will quickly increase to your website.

How to earn from affiliate marketing

Published on by businesstouch25 Comments

Affiliate marketing is the process of propagating another’s business through posting links on another site or via email marketing services. Lots of traffic is needed in a particular site to improve the sales of the targeted company and if at all the expected clicks on these links are expected then the sales of the particular company would be high and best on all. Promoting the link of a major site is done in huge numbers in this internet world by a lot of people to earn.

Earning through affiliate links is not as easy as possible as it needs lot of hard work than expected. Huge marketing methods and lots of postings are required for this affiliate marketing in order to cope with the success. If at all, a person decides to work on these affiliate marketing then he must concentrate more on the sites where the referral links are allowed to post and if at all the persons who are visiting the sites and clicks the links the chances of earning is fine.

Mere clicking the links is not enough and it needs the person to buy the product that is present in the link. If at all any person buys the product then the site would offer certain amount of commission either in the form of cash or gift to the person who has clicked. This is called as “sale”. The person who promoted this link would get ample amount of money as commission and the amount of money that a person gets is huge and the chances of clicking the link is very tough. This is because the promotion of link in a website or any blog would need consistency. Consistency in the form of repeated posts, making many people to visit the site or the blog is utmost important.

Hence, hard work is the vital mantra for the success of the affiliate marketing. Endurance is the primmest factor expected in the promoter as he first cannot reach the desired level of clicks. Repeated work on these marketing would fetch the profit as one expects and if at all traffic is made to the site then the outcome is great in all. Exclusive knowledge on this marketing would fetch the expected results and hence the promoter must adhere to the basic principles of site promotion. There are many people who have tried this affiliate marketing for some period of time and later they left it off and only those who are trying the same for a longer period of time would get the benefit.

The Cooperative business model

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There are several theories and business models that can spell success, but none apply very well to Internet marketing. The commercialization of the Internet is unique as it depends on a downline to create growth and profit sharing. Usually the top of the downline behaves as if the business is a company and leave their downline to fend for themselves. This behavior leads to failure of those below since most of the revenue remains on the top line and never makes it down to the organization. Find all the info that you need about ” miami seo 1800seo ” at http://1800seo.com In case you’re interested in knowing more info on betboo 812, stop by www.satilmismaclar.com Benefit from fantastic savings on Buy methylone crystals online , just by taking a look at http://purechemonline.com

The most successful business plan is one where everyone takes part in the wealth and workload. It is unique in nature and may be difficult to develop and maintain. Very few opportunities have been able to develop and maintain this type of organization. The typical Internet marketing model is driven by greed and has a winner take all mentality. The Cooperative business model promotes the marketing business model to work together by combining their efforts for the good of all. Continue reading “The Cooperative business model” →