Would you like the illusion of a marble floor? Or perhaps a sumptuous mural painted beneath your feet? Once only the super-rich could afford such luxury. However, modern printed floor graphics have made fantasy flooring easily available. Stunning graphic images can be created and installed quickly and easily. Imagine delighting you guests with this creative flooring. Printed floor graphics are created digitally. This means that whatever you can imagine can be created. They can be used to promote a business, guide visitors to you store, or for decorative purposes.
Printed floor graphics also open a prime opportunity to get your business noticed. Let’s face it, the competition is fierce these days. Getting buyers attentions is harder than ever. The average consumer is bombarded with images on their PC’s, Phones, and Radio. Recent studies are now suggesting that the people are becoming desensitized to conventional advertising. Why not grab their attention with a unique printed floor graphic?
The right graphic design occupies the most unusual advertising space around– The ground. Think of how many people look down at their feet when they walk. A well-placed printed floor graphic could be just the thing to build brand awareness and drive sales to you! Printed floor graphics aren’t only a way to increase your business. They can be used to direct foot traffic or place safety warnings in needed areas.
However, don’t think that printed floor graphics are just for advertising. Imagine creating the illusion of an expense marble of finished wood floor in your bedroom, garage, or shop. Printed floor graphics can turn the mundane into the amazing! Of course, you’ll need to work with a floor installer who is well versed in the technology. However, there’s nothing that can’t be accomplished using digital floor graphics.
One of the main marketing tools available to businesses is posters, and these offer a cheap and effective way to advertise products and services, and also special events such as product launches, sales and other promotions. There are a plenty of printers that offer Print Hound Production House cheap printing services for those customers who already have a poster design ready to start printing straight away, but if you need to start your poster project from scratch then you will need to look for a service with call center management that can provide you with full pre-production features. Other considerations you may need to make include what type of paper and quality finish you need, as some of the cheaper services may not be able to offer you ‘museum quality’ printing if you need it.
Online vs. Offline
There are plenty of traditional offline printers to choose from, and typically these offer full services which can take you from the concept stage right through to printing, packaging and distribution. These tend to be quite expensive, but the main benefit is that you will be able to interact closely with the printers at every stage of your poster project, and all of the design and proof reading will be carried out for you. This means if there are any mistakes in the final product the printer will be responsible and you should be able to get your money back or have the print run again with amendments.
Online printers can also offer full printing services from concept through to distribution, but more commonly these days is a cheaper online option which allows the customer to take care of the concept and design stages themselves. This cuts down on costs for the customer, but does mean that they will be responsible for proof reading the poster and so if there are any mistakes the printer will not be obliged to provide a refund or print re-run.
Offset vs. Digital
There have been some great advances in printing technology, and digital printing allows much more flexibility when it comes to submitting designs and adjusting them to suit new parameters. With digital printing you can send the printers an electronic file with your poster design on or submit a design through their website. They can then print this for you very quickly, in some cases with 24hr and 48hr turnaround times. This fast form of digital printing is ideal if you have tight deadlines, but can be subject to pixilation and color bleeding, which can cause slight blurring on the text and images. Offset printing is slower and more expensive, but this method allows much more attention to detail and also offers additional features such as embossing and glittering. Offset printing is also less likely to blur than digital printing and can be used to print ‘museum quality’ posters.
When you choose a poster printing service you will need to double check they can offer you the materials, dimensions and quantities you require, and in general the bigger companies can offer the most adaptable printing capabilities. This is very important if you have any special materials or dimensions in mind, as some printers may not be able to offer you the scope of abilities you need.
It’s possible to make a huge amount of money from a successful website, and this is a fantastic way to bring in a passive income. However if you want your site to be more than just a way to bring in a little extra cash then you need to think of it as not only a website, but a brand with its own identity and with a business model. You need to come up with strategy for your website that will allow you to take your existing site and turn it into something more so that you can expand it and use that initial success as a spring board for other products and services like apps and books. Here we will look at how to create a brand for your website so that you might be able to use your initial successes to launch more prongs of your business.
You should first of all make sure that you have a great name for your site and for your business and that this is something that again can be used in a variety of contexts. In other words, if your current website is called ‘buildgreatmusclefast.net’ then this isn’t going to lend itself to a marketing campaign or to a range of products and services. Make sure that you put your brand first in your URL and your general strategy even if it’s harder to get people to visit at first. This is something that Google actually favours now too and in the long term this is a better strategy even for the website on its own.
Next your website will need a logo, or a banner that you can use to identify it. This will go at the top of your site where your heading might be currently and will act in the same way that a title on a magazine works to instantly identify the site to anyone visiting and inform them on the subject and the style.
If you want your brand to be used outside of this one site though then you need to be sensible about the way you design your logo and that means coming up with something that’s simple an effective, and something that will be easy to reproduce in a variety of settings. The best logos are usually simple ones but also ones that are somehow related to your corporate message, so take that into account when designing one for your site.
People don’t just sit and stare at the top of a website though, in fact they don’t tend to spend very long at the top at all and will rather scroll down right away to focus on the content. Make sure then that your brand and your image is weaved into the whole architecture of your site so that you use consistent design principles and colour schemes that ties your site together with your new logo. Try and make your site look different from every other site too and this way people will be more likely to seek it out in future if they enjoyed the content.
Now think about how you can start branching out with your site – which might mean building an app or releasing a book. Use the book to promote the site and the site to promote the book so that the two are linked and keep your consistent design, colours and brand in both. This way even if people don’t buy your products, it will strengthen your brand when they see them in stores or online and it will tell your customers that you are more than ‘just’ a website.
About the author: James Ford provides a free service to help businesses “get discovered” on the Internet. To keep retailers updated of new products, particularly confectionery, he recommends visiting Fun Foods Journal.