One of the main marketing tools available to businesses is posters, and these offer a cheap and effective way to advertise products and services, and also special events such as product launches, sales and other promotions. There are a plenty of printers that offer Print Hound Production House cheap printing services for those customers who already have a poster design ready to start printing straight away, but if you need to start your poster project from scratch then you will need to look for a service with call center management that can provide you with full pre-production features. Other considerations you may need to make include what type of paper and quality finish you need, as some of the cheaper services may not be able to offer you ‘museum quality’ printing if you need it.
Online vs. Offline
There are plenty of traditional offline printers to choose from, and typically these offer full services which can take you from the concept stage right through to printing, packaging and distribution. These tend to be quite expensive, but the main benefit is that you will be able to interact closely with the printers at every stage of your poster project, and all of the design and proof reading will be carried out for you. This means if there are any mistakes in the final product the printer will be responsible and you should be able to get your money back or have the print run again with amendments.
Online printers can also offer full printing services from concept through to distribution, but more commonly these days is a cheaper online option which allows the customer to take care of the concept and design stages themselves. This cuts down on costs for the customer, but does mean that they will be responsible for proof reading the poster and so if there are any mistakes the printer will not be obliged to provide a refund or print re-run.
Offset vs. Digital
There have been some great advances in printing technology, and digital printing allows much more flexibility when it comes to submitting designs and adjusting them to suit new parameters. With digital printing you can send the printers an electronic file with your poster design on or submit a design through their website. They can then print this for you very quickly, in some cases with 24hr and 48hr turnaround times. This fast form of digital printing is ideal if you have tight deadlines, but can be subject to pixilation and color bleeding, which can cause slight blurring on the text and images. Offset printing is slower and more expensive, but this method allows much more attention to detail and also offers additional features such as embossing and glittering. Offset printing is also less likely to blur than digital printing and can be used to print ‘museum quality’ posters.
When you choose a poster printing service you will need to double check they can offer you the materials, dimensions and quantities you require, and in general the bigger companies can offer the most adaptable printing capabilities. This is very important if you have any special materials or dimensions in mind, as some printers may not be able to offer you the scope of abilities you need.