Business owners of companies both large and small can achieve rich improvements in their operations if they start to ask themselves regularly, “I have just been handed a powerful new tool. It essentially lets me costless communicate with anyone on the planet. How can I best use it to my advantage?”, you may ask. Well to focus, business owners must first ask themselves two questions: As a business owner, what am I trying to achieve? Marry your answers to the diverse communications capabilities of the World Wide Web; you will inevitably create some powerful and highly beneficial new initiatives.