Building A Personal Brand On Linkedin

Your LinkedIn headline is one of the first things a recruiter reads about you. More than that, though, it’s an important part of search results. When a company uses LinkedIn Recruiter to search for candidates, the information in your profile’s headline weighs heavily in search results. Optimizing your headline is like optimizing your entire profile for better placement results when recruiters run a search. My favorite formula for a LinkedIn profile headline is: TARGET JOB TITLE | 3 HIGH-PRIORITY SKILLS | PERSONAL BRANDING STATEMENT Let’s break down each one. First, you want to use your target job title. If I’m a recruiter running a search on LinkedIn for a client services manager, I will use this position title to pull profiles of candidates who are already in this role or have past experience in this position. Second, as a recruiter, I will include specific skills in my search that are critical to success in the role. I might use “customer relations,” “sales,” or “operations.”  This will give me a list of candidates with the relevant experience and skills required for the role. Third, the personal branding statement is your chance to convey value to the hiring manager. It’s what gets them to click on your profile and read it, versus another candidate. It’s your unique differentiation factor. On my profile, I use this personal branding statement: I help executives attract better job offers with personal-brand-focused resumes.   This branding statement communicates who I help (executives), the value I deliver (attract better job offers), and how I do it (with personal-brand-focused resumes). Those three elements combine to create a unique value proposition. When creating your personal branding statement, include who you help, how, and to what end. I used this headline formula to update my husband’s profile last year when he launched his job search. He received a message from a recruiter within 24 hours of his headline update. Melissa, one of my LinkedIn Unlocked course students, saw a 1,277% increase in profile views after updating her headline. Another student, Josh, saw a 2200% increase in profile views after updating his. #Networking #JobSearch #Careers #LinkedInTopVoices

Over the last 4 years, I've helped 150+ founders build profitable, influential & money-making brands on LinkedIn — in just 3 months! I know what you're thinking - "Sakshi, that's great, but I'm stuck. How do I do this?" Don't worry; I've got you covered. Here are 9 steps to build your LinkedIn personal brand in 90 days or less: 1/ Prove yourself through a killer headline: Don’t just say "Founder." Make your headline a mini-pitch that highlights what you do and who you help. Think: "I help professionals climb the career ladder through data-driven executive training in 70 days." 2/ Show your story through an irresistible About section: Talk directly to your audience. Share your journey, your mission, and how you can help them. Make it personal, not a boring resume summary. 3/ Post with a reason: Every post should have a goal—whether it’s sharing a lesson, inspiring your audience, or starting a conversation. Make sure it aligns with your overall brand. 4/ Get personal, get real: People love vulnerability. Share your failures and what you’ve learned along the way. It’ll make you more relatable and human. 5/ Engage as much as you can: Instead of just scrolling through your feed, spend 20 minutes daily leaving thoughtful comments. This builds stronger relationships than just likes and reactions. 6/ Show your face: Use photos and videos of yourself. A simple selfie with a quick story or insight can do wonders in making your brand more approachable. 7/ Build mini-content series: Break down complex topics into bite-sized posts that flow over a week. For example, "5 days of career tips for new professionals." This keeps people coming back for more. 8/ DM with value: Don’t just cold-pitch people. When you connect with someone, send them a personalised message with a genuine compliment or offer something useful. If it’s a pitch, try being direct in the 1st message itself. 9/ Track your progress: Use LinkedIn analytics and tools like Shield to monitor your post engagement and profile views. Adjust your strategy based on what resonates most with your audience. Now, here's something interesting: According to LinkedIn, members who post weekly on the platform are 5 times more likely to be contacted for new opportunities. That's the power of consistent branding! Let me share a quick story that might inspire you: When I started on LinkedIn, I was nervous about posting. But I remembered I once read: “The only way to make sense out of change is to plunge into it, move with it, and join the dance.” Alan Watts So, I took the plunge. My first post got only 3 likes, but I kept going. Six months later, I had my first viral post with over 1000 likes. That's when I realised - content isn’t the power, consistency is! Building a personal brand takes time and effort, but it's worth it. So, which of these steps will you start with today? #linkedinstrategy #personalbranding #entrepreneurtips #indianstartups

In the last 3 months, I've audited 50+ LinkedIn profiles for founders across industries. The results? Eye-opening. Most founders fall into predictable traps with their LinkedIn presence: 👉 They have professional achievements but amateur presentation 👉 They invest in business operations but neglect personal branding 👉 They know their value but struggle to communicate it effectively After transforming these profiles, here's what actually moved the needle: 1. Strategic Profile Photos We replaced casual selfies and cropped group photos with professional headshots that conveyed approachable authority. This single change increased profile visit-to-connection ratios by 35%. 2. Headline Transformation Generic titles like "Founder at XYZ Company" became strategic positioning statements that instantly communicated what they bring to the table. For example: "Helping eCommerce brands increase AOV by 40% | Founder of ConversionBoost | Ex-Shopify" 3. Banner Optimization This prime real estate is wasted by 90% of founders. We converted these into powerful CTAs with: 🍀 Clear offers 🍀 Specific results 🍀 Ways to connect The founders who implemented this saw a 27% increase in direct messages. 4. Authentic About Sections We completely rewrote these sections to balance personal journey with industry expertise—showing both the "why" behind their mission and the "how" of their solution. The key was weaving authentic storytelling with clear evidence of capability. 5. Custom Content Strategy For each founder, we created 60+ industry-specific content ideas tailored to their unique: 👉 Expertise 👉 Target audience 👉 Business objectives Unlike generic "thought leadership," these strategies focused on connecting with potential clients through problem-solving content. The results were transformative: One SaaS founder received 3 partnership offers within weeks A sustainability consultant was shortlisted for an industry award they didn't apply for A B2B service provider hired their dream CTO after attracting attention My biggest takeaway? Most founders try to implement unfocused LinkedIn "hacks" without a coherent strategy. They generate views but not sales. The founders who succeeded focused on strategic positioning first, engagement second. Your LinkedIn profile isn't just digital wallpaper—it's often the first impression potential clients, investors, and talent have of you and your business.

I turned down a $15K client last week. Not because we're at capacity... Not because the money wasn't good. Because they wanted us to "just post 5 times a week and see what happens." No goals, no vision, no idea what they were really looking for Here's what most CEOs get wrong about personal branding: They think it's about volume. Post daily. Stay consistent. Show up. But I've seen founders post 5x a week for 6 months and book zero calls. And I've seen others post 2x a week and close $100K deals. The difference? Strategic positioning vs. content creation. When we onboard a client, we don't start with a content calendar. We start with: Who needs to see you as the authority in your space? Then we reverse-engineer everything from there: → Profile optimisation that converts visitors to calls → Content that speaks directly to decision-makers' pain points → Engagement strategy that puts you in front of the right people My record day? 19 sales calls booked from organic LinkedIn. Not from posting daily. From posting strategically. If you're a CEO spending an hour a day on LinkedIn and not seeing ROI, there’s a high chance you might be doing it wrong. The game isn't about showing up more. It's about showing up right. Let’s discuss this in the comments: Are you posting just to stay consistent or are you strategically showing up for your ICP?

If you want credit for your work, stop waiting for someone else to notice. Most professionals think self-promotion means bragging. That it's a choice between being liked and being recognized. They're wrong about the problem. The issue isn't that you're promoting yourself. It's that you're doing it badly. Watch what happens when you lead with ego. Someone says "I'm amazing at strategy" in a meeting when nobody asked. A colleague drops their MBA into every conversation about budgets. These moments don't just fall flat. They quietly teach people something about you. Now watch the opposite. When project management comes up, you mention the workflow you created that eliminated bottlenecks. When someone struggles with a difficult client, you share the approach you developed that turned things around. You're not bragging. You're solving their problem. This is what it means to lead with impact, not ego. The second method works even better: strategic storytelling. Instead of announcing you're good at something, share what happened. Tell the story of inheriting a failing project and the three decisions that saved it. Focus on the lessons other people can apply. People forget boasts. They remember stories. Self-promotion doesn't fail because you're talking about yourself. It fails because you're making it about yourself. Here's what most professionals miss. People decide two things when you talk about your work: ↳ Is this useful to me? ↳ Or is this just ego? Some professionals only share wins. Titles, promotions, achievements. But no lessons, no value. Others stay silent entirely. Nobody knows what they've learned or what they can do. The best self-promotion provides value first. The credibility follows. This is why professionals who master this advance faster. They're visible without being obnoxious. They get credit without directly asking for it. Everyone else is still choosing between being known and being helpful. 💡 Share this with someone who deserves more recognition for their work. ➡️ Follow Dorie Clark for more on building influence without feeling like you're bragging.

If your LinkedIn profile reads like a resume, congrats – you've just blended in with 1 billion other people on this platform. "Results-driven professional with 10+ years of experience in cross-functional collaboration." Cool. So are the other 1,400 applicants... If you're looking for work (or leads) right now, there are a few things you need to understand about your personal brand: Your LinkedIn is your live resume. It's the first thing people look up when you apply, pitch, or slide into their inbox. And if you're not treating your LinkedIn like a shop window, you've already lost. So, here are 3 simple steps to optimise your profile in a way that actually makes people want to connect with you ↓ 1. Ditch the jargon. No one's searching for "results-oriented self-starter." They're searching for someone who gets it. Your headline should say what you do and the results you get - in plain English. No MBA required. I have a winning headline formula for this - you can steal it here klowt.com/playbook/ 2. Rewrite your About section like you're speaking to one person. Not a recruiter. Not a hiring panel. One human. Tell them what you're great at. Why you enjoy it. What drives you. What you care about. Write like you would if you were explaining your work - and life to a friend over coffee. Your about is about YOU not just your job. 3. Show, don't just tell. Add a feature section. Pin your best posts. Link to the podcast you spoke on, the campaign you ran, and the client wins you're proud of. You're more than just a job title - let your work SHOW people that. 4. Post like your next opportunity is watching. Because it is. You don't need to go viral - you just need to show up. 60%+ of the best jobs aren't advertised and 40% of CEOs believe personal brand is more important than a resume. Share insights. Share stories. Share perspective. Just share something. 5. Show us your face. And your voice. And your actual personality. People connect with people, not marketing-approved PDFs 😂. It's not enough to be the "best" in 2025 - you have to be the best known. So, if your LinkedIn still looks like a Word doc with a profile picture, you're already behind. Build a brand that speaks for you. So YOU don't have to beg to be seen. 👉 Rewrite your About section like you're talking to one person. 👉 Show up like a human, not a headline. 👉 Say something. Anything. Just make it yours. The best opportunities aren't given to the people with the perfect resumes - they're given to the people who are the most memorable. So give them something to remember. P.S - I run a personal branding fast track group coaching group. Our members are getting 65k views a post, and inbound opportunities after 4 weeks. klowt.com/fast-track/

I used to think LinkedIn was unnecessary. I had experience, a solid network, and wasn't actively job hunting, and I know many of you think like me! Then I realized what I was missing out on. When I built my strong profile here's what changed my perspective: 1. Your next opportunity won't always find you Even senior professionals with stellar reputations can benefit from visibility. That dream role, consulting opportunity, or board position might never reach you if decision-makers can't easily find or assess your background online. LinkedIn is often the first place people look to evaluate potential candidates or partners. 2. Industry influence happens here The conversations shaping your industry are happening on LinkedIn daily. By staying on the sidelines, you're missing chances to contribute to important discussions, share your expertise, and position yourself as a thought leader. Your years of experience have value - why not let people benefit from it? 3. Your network has multiplied (Whether you realize it or not) That colleague from 10 years ago? They're now a VP somewhere. Your former team members? They've scattered across the industry and could be valuable connections. LinkedIn makes it effortless to maintain these relationships and discover new ones through mutual connections. 4. Passive networking pays dividends You don't need to be actively networking to benefit. A well-maintained profile works for you 24/7. Potential clients, partners, or opportunities can find and evaluate you even when you're not looking. It's like having a professional representative working around the clock. 5. Your expertise deserves a platform Your insights from years in the trenches are exactly what junior professionals need to hear. Sharing your perspective doesn't just help others - it reinforces your reputation as someone worth knowing and keeps you visible in your professional community. LinkedIn isn't about job hunting anymore. It's about professional presence in a digital world. And you don't need to post daily or become a LinkedIn influencer. Just show up professionally and authentically. What's been holding you back from building your LinkedIn presence? Just laziness or something else? ➕ Follow Shivangi Tiwari ♻️ Repost to help the community #SeniorProfessionals #ProfessionalNetworking #CareerDevelopment #LinkedIn #ThoughtLeadership #ExecutivePresence

People Google everything. Including you. Before meetings, interviews, or even dates, your online presence is scrutinized. It's not just about looking good online, it's about strategically positioning yourself as an authority in your field. Here's how to make your PERSONAL BRAND stand out: 1. Create content that showcases your expertise • Write articles or blog posts on industry trends • Share insights from your professional experiences • Showcase unique stories from your personal client experiences. 2. Use SEO to ensure your content ranks • Research relevant keywords in your industry • Optimize your LinkedIn profile with these keywords • Include them naturally in your content titles and descriptions 3. Build a network that amplifies your voice • Engage meaningfully with others' content • Collaborate on projects or co-create content • Participate in relevant LinkedIn groups and discussions 4. Consistency is key • Maintain a regular posting schedule • Ensure your messaging aligns across all platforms • Keep your visual branding cohesive (profile picture, banner, etc.) 5. Showcase your achievements • Update your profile with recent accomplishments • Share case studies or success stories • Request and display recommendations from colleagues These strategies can transform your digital footprint from a mere online presence into a powerful personal brand. It opens doors to new opportunities, builds credibility, and creates a lasting impression in the minds of potential employers, clients, or partners. What steps are you taking to enhance your online presence? P.S. Need help with your personal brand? Send me a DM. #PersonalBranding #ProfessionalDevelopment #OnlinePresence #LinkedInTips

🌟 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐁𝐫𝐚𝐧𝐝 𝐨𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧: 𝐀 𝐊𝐞𝐲 𝐭𝐨 𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 In today's competitive job market, developing a strong personal brand is not just an option—it’s a necessity. Your personal brand is how you present yourself to the world; it shapes perceptions, opens doors to new opportunities, and sets you apart from the crowd. 𝗪𝗵𝘆 𝗶𝘀 𝗮 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗕𝗿𝗮𝗻𝗱 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁? A well-crafted personal brand highlights your strengths, values, and professional expertise, making you more memorable and increasing your visibility in the industry. It tells your story in a way that resonates with your professional network, potential employers, or clients. 𝗛𝗼𝘄 𝘁𝗼 𝗗𝗲𝘃𝗲𝗹𝗼𝗽 𝗬𝗼𝘂𝗿 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗕𝗿𝗮𝗻𝗱 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻: 1️⃣ 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗬𝗼𝘂𝗿 𝗣𝗿𝗼𝗳𝗶𝗹𝗲: 📍 Professional Photo 📸: Use a high-quality, professional headshot that conveys your industry and personality. 📍 Compelling Headline ✍️: Instead of just listing your job title, use a headline that reflects your professional identity and aspirations. 📍 Engaging Summary 📝: Your summary is your elevator pitch. Make it engaging and infused with your personal brand message. 2️⃣ 𝗦𝗵𝗼𝘄𝗰𝗮𝘀𝗲 𝗬𝗼𝘂𝗿 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: 📍 Articles and Posts 📚: Share insightful articles and thoughtful posts that reflect your professional opinions and knowledge. 📍Projects and Certifications 🏆: Regularly update your profile with new skills, certifications, and projects to demonstrate your commitment to professional growth. 3️⃣ 𝗘𝗻𝗴𝗮𝗴𝗲 𝗔𝗰𝘁𝗶𝘃𝗲𝗹𝘆: 📍Comment and Share 💬: Engage with content posted by others in your field. Comment thoughtfully and share posts that align with your brand values. 📍Join Groups 🤝: Participate in LinkedIn groups related to your industry. This can help you connect with like-minded professionals and increase your visibility. 4️⃣ 𝗥𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗘𝗻𝗱𝗼𝗿𝘀𝗲𝗺𝗲𝗻𝘁𝘀: 📍 Seek Recommendations 👥: Ask colleagues, clients, and employers to provide recommendations that highlight your skills and contributions. 📍 Endorse Others 👍: Generously endorse skills for your connections. Often, they will return the favor, adding credibility to your profile. 5️⃣ 𝗥𝗲𝗴𝘂𝗹𝗮𝗿 𝗨𝗽𝗱𝗮𝘁𝗲𝘀: 📍Keep your profile updated with your latest professional achievements and career developments. Regular updates keep your network informed and engaged with your progress. Building your personal brand is an ongoing process that requires consistency and authenticity. On LinkedIn, every interaction and piece of content you share should align with the brand you want to build. Start today, and watch your professional network and opportunities expand exponentially. ----------------------------------- Follow Surya Vajpeyi for more such content💜 #India #PersonalBranding #CareerGrowth #LinkedInTips #ProfessionalNetworking #CareerAdvice

𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗶𝘀 𝗻𝗼𝘁 𝗮𝗯𝗼𝘂𝘁 𝗽𝗼𝘀𝘁𝗶𝗻𝗴 𝗺𝗼𝗿𝗲. It’s about positioning yourself the right way. If you’re making these mistakes, you’re slowing down your growth. 1️⃣ 𝗧𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗕𝗲 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗳𝗼𝗿 𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲 If your positioning isn’t clear, people won’t remember you. Niche down. Be known for one thing. 2️⃣ 𝗣𝗼𝘀𝘁𝗶𝗻𝗴 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗮 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 Random thoughts won’t build authority. Use a structured content mix: ✔️ 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝘀𝘁𝗼𝗿𝗶𝗲𝘀 → Builds connection ✔️ 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 → Positions you as an expert ✔️ 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝘀𝘁𝗼𝗿𝗶𝗲𝘀 → Builds credibility ✔️ 𝗔𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝘁𝗶𝗽𝘀 → Provides value 3️⃣ 𝗜𝗴𝗻𝗼𝗿𝗶𝗻𝗴 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 Posting alone won’t grow your brand. Comment daily, start conversations, and show up where your audience is. 4️⃣ 𝗪𝗲𝗮𝗸 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗣𝗿𝗼𝗳𝗶𝗹𝗲 Your profile is your landing page. ✔️ Professional photo & cover ✔️ Clear, niche-driven headline ✔️ Strong ‘About’ section that builds trust 5️⃣ 𝗪𝗮𝗶𝘁𝗶𝗻𝗴 𝗜𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝗔𝘁𝘁𝗿𝗮𝗰𝘁𝗶𝗻𝗴 Stop hoping for inbound leads. Start conversations. Offer insights. Position yourself as the go-to expert. 𝗣𝗦: 𝗜 𝗵𝗲𝗹𝗽 𝗖-𝘀𝘂𝗶𝘁𝗲 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀, 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀, 𝗮𝗻𝗱 𝗰𝗼𝗮𝗰𝗵𝗲𝘀 𝗯𝘂𝗶𝗹𝗱 𝗮𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗮𝗻𝗱 𝗮𝘁𝘁𝗿𝗮𝗰𝘁 𝗶𝗻𝗯𝗼𝘂𝗻𝗱 𝗹𝗲𝗮𝗱𝘀 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 & 𝗯𝘂𝗶𝗹𝗱 𝗮 𝘀𝗼𝗹𝗶𝗱 𝗯𝗿𝗮𝗻𝗱. I’m on a 350-day streak sharing everything I’ve learned about LinkedIn growth. Today is Day 41.