Four services a solo entrepreneur needs to look Into if they want to grow their business

When you start a new online business it’s very easy to go it alone. All you need is a computer and an Internet connection. What more could you possibly need? Nothing in the beginning, but when you become successful you don’t do everything on your own. It’s impossible. There’s not enough of you to go around. There’s not enough hours in the day. You need some help if you want to grow the business even bigger.

You could hire an employee. Maybe a few, but you don’t need to go down that route just yet. There’s lots of businesses that provide a service you can hire. It makes life a lot easier. You don’t have to worry about the money coming in each month so your employees can feed their family. A monthly payment to an outside business will make all your problems go away and you will still be able to grow quickly. To give you an idea of what types of services you can use we can look at some now.

Taking care of customers

Businesses have to deal with people and that means having great customer service. You can’t do that yourself once you reach a certain level. Sooner or later you will spend all day constantly answering emails and you won’t have time for anything else. Think about hiring a customer service rep and they will make your job a lot easier. You don’t even need to look for anyone. A company will do that for you and they will make sure the person is perfect for the job. It will take a huge weight off your shoulders and let you concentrate on making more money.

Sending out emails

Every business should be building a list of buyers and prospects. It’s absolutely vital if you want to be as successful as you dream about. Don’t build an email list and your profits will go down. You won’t have any way of contacting previous customers and asking them to come back. People will forget about you. If you sign up to an email provider you can easily get email addresses from people as they pass through your site. You should already be building your list, but if you’re not you should start now.

Hosting can become a problem

When you start out with any website you never go for the biggest package you can find. It usually takes you a while to build up to a much more advanced host. But that day will eventually come. You will wake up one morning and realize the website has crashed because you made the front page of Hacker News, then all of a sudden you’ll be running around like a headless chicken. Don’t leave it too late to sign up with a quality hosting company. They will help you make the transition easy and constantly give you all the support you need. It will save you a lot of stress.

Looks nice and runs smoothly

You always want to change things on a website. It might be because you want to test something out, or maybe it’s because you think it will look prettier. But if you don’t have a clue about design or programming you won’t be able to fix it. Let someone take care of everything for you. Have to go-to guy. That can either be through a service, or you could just hire someone who freelances. But as long as you can contact them and they can make the necessary changes as quickly as possible, they are great to have as part of the team. But remember, if the work is more advanced you might need one of both.

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How e-mail marketing can increase conversions for your business

Is your business suffering from poor conversion rates that you know should be higher, but you just don’t know what to do about it? Have you considered e-mail marketing? It’s a very common medium of online communication, but a lot of businesses have yet to take advantage of this low cost and effective marketing channel.

How does e-mail marketing increase conversions

Some studies have shown that you are extremely unlikely to get a customer to buy something on their first visit to your website. In fact, it may take as many as 9 visits before they take out their bank card and actually buy something. This is why email marketing can increase conversions, because it allows for repeat communication with the customer. All you need to do is capture their e-mail and you have the access to advertise your services to them many times over.

You may be thinking, “but why does it take so many visit for a transaction?”. It’s a good question and there are a number of reasons such as too many distractions on the website or something happened offline which meant the computer needed to be turned off. Basically the quicker you capture your customer’s email the better it will be for your business.

It’s all about relationship building

The best marketing channels are the ones where you can build a relationship with your customers. Because once they trust you they will be more willing to buy from you and the conversions go up. You may be wondering how the process of relationship building actually works. Well, it’s really simple. You give them a bunch of very interesting and useful information upfront for free. This can be in the form of an e-book or video series. As you might have guessed e-mail marketing allows for this type of communication to occur.

Additionally, you may utilize e-mail marketing software to see what e-mail titles are working and which videos are getting viewed the most. This will allow you to further increase the effectiveness of your marketing campaign and as a result your conversions will increase. These days e-mail marketing software can record a whole bunch of useful data. It’s only a matter of looking at the number and optimizing the campaign.

About the author: Sophia Myles is an email marketing specialist from Comm100 Email Marketing, who loves to discover, learn and share everything about Email Marketing with the world.