Managing International Project Teams

Cross-functional misalignment is the silent killer of great product strategies. But… how can you fix it? A couple of weeks ago, I asked about the biggest challenge in executing your product strategy, and many of you pointed to cross-functional misalignment. It's a concern that resonates deeply, and it's something we've been addressing with leaders in the CPO Accelerator. Why is this such a common hurdle? Misalignment often stems from the absence of a clear, shared vision. When teams like marketing, sales, and engineering are not aligned with the product vision, efforts become fragmented. This lack of unity can cause delays, wasted resources, and ultimately, products that miss the mark. To effectively tackle this, communication is key. Leaders must articulate the product strategy across all levels, ensuring every team understands how their work contributes to the bigger picture. This isn't a one-time effort but a continuous dialogue. Regular updates, town halls, and aligned roadmaps can keep everyone on the same track. Repetition is key here 🔑 Empowering product leaders with tools and processes to foster alignment is essential. This is where Product Operations can bring immense value, acting as a bridge between teams. By optimizing workflows and facilitating collaboration, Product Ops ensures that everyone moves toward the same goals without stumbling over each other. Remember, alignment doesn't mean micromanaging. It's about providing clarity, setting boundaries, and then trusting your teams to deliver results. Encourage a culture of experimentation and accountability. Allow teams to make decisions aligned with strategic outcomes, not just ticking off feature lists. By focusing on aligning teams with a shared vision and clear objectives, you can transform cross-functional misalignment from a barrier into an opportunity for collaboration and innovation. Let's make strides toward cohesive strategies that drive meaningful outcomes. How are you ensuring alignment in your organization? I'd love to hear your thoughts.

Diverse teams are powerful, but only if they’re designed to be. Just putting different people together isn’t enough. What I’ve learned over 11+ years is that true  🧠 Collective Intelligence only emerges when diversity is intentionally activated. 🖌 My Blueprint to unlock it: 🔹 Cognitive diversity It’s about bringing different thinking styles. Teams that embrace divergent ways of solving problems uncover creative solutions that others miss. 🔹 Demographic Diversity The presence of different intersectional identities and lived experiences creates a richer understanding of potential blind spots and unmet needs. 🔹 Experiential Diversity Diverse career paths and life stories equip teams with practical insights that can cut through “tried-and-true” methods that often fail in complex, changing environments. 🔹 Psychological Safety This is the game-changer. Without it, diversity backfires. High-performing teams create a “safe container” where everyone—from the quiet thinkers to the bold disruptors—can voice their ideas without fear. 🔹 Inclusive Decision-Making Diversity is wasted if decisions are still made by the loudest voice in the room. Structured inclusion ensures that varied perspectives aren’t just heard but drive the direction forward. The result? 1️⃣ Faster, smarter decisions: diverse insights reduce blind spots and increase confidence in strategic choices, helping leaders respond swiftly to market changes. 2️⃣ Increased innovation and agility: aligned teams leverage diverse perspectives to solve complex problems creatively and adapt to new challenges with resilience. 3️⃣ Stronger engagement and retention: when teams feel psychologically safe and included, they’re more committed and motivated. This translates to lower turnover and higher morale. The path to unlocking your team’s full potential starts with aligning on the right elements—diversity, psychological safety, and inclusion in decisions. 🤔 P.S. Where is your team on the path to collective intelligence—and what’s your next step?

Meetings cut in half. Escalations down 75%. No new tools required. A cross-functional marketing team at a major global retailer was drowning: only 22% thought their meetings were a good use of time, and just 39% understood the metrics they were being evaluated against. No calendar audit fixed it. What did? Getting their team working norms aligned, starting with cross-functional goals. With help from Sacha Connor at Virtual Work Insider, the team worked through five intensive 90-minute sessions over two months. Three focus areas made the difference: 🔹 Align goals before anything else. They mapped KPIs side by side and found one function's top priority barely registered for the other. They worked to get aligned, and shared understanding of team metrics went from 39% to 83%. 🔹 Clarify decision rights first. Designated points of contact absorbed a brutal 15:1 staffing ratio, without adding headcount. It also cut down on meetings ("where are we on X") and reduced escalations by 75%! 🔹 Create norms for communication. One rule on Teams: drop an eyeball emoji to acknowledge you've seen a message. Information-flow effectiveness jumped from 41% to 83%. As Sacha put it about Team Working Agreements: most companies put a toolkit on the intranet, maybe a couple teams download it, work through the logistics and call it done. It's not. Three-quarters of teams have never established formal norms. If you're about to layer AI on top of that foundation, you're building on sand. 👉 Full case study in today's newsletter, linked in comments What's actually standing in the way of your team doing this work? #Meetings #Management #AI

How do you align an entire company around the same goals? It’s something we consider very important at Thinkific especially as the team has grown. Recently, we started rolling out V2MOM to help bring more structure and clarity to that process. For anyone unfamiliar, V2MOM is a goal-setting framework created by Marc Benioff at Salesforce. It stands for Vision, Values, Methods, Obstacles and Measures — a simple but powerful way to clarify what you’re trying to achieve, how you’ll get there and what might stand in your way. We’ve used a few goal setting frameworks over the years (OKRs, Rockefeller Habits) but something always felt like it was missing. I felt we had room for improvement in how we identified obstacles and anchored goals in guided principles. What I like about V2MOM is the structure. It’s not just about setting a vision and defining success, it also forces you to think through the values that guide your work, the potential obstacles and the specific methods you'll use to get there. Another shift for us is in how we cascade goals. My V2MOM connects directly to my direct reports’, and theirs to their teams. There’s still room for team-level priorities, but everything ties back to the company’s broader vision. That level of alignment brings a lot more clarity: on what we’re doing, what we’re not and how each person contributes to the big picture. So far, I’m a fan and I’ve also heard positive feedback from our team who’ve said V2MOM is helping reinforce a stronger sense of unity, shared goals and collective impact. It’s not a silver bullet, but it’s helping us be more intentional about both what we’re working toward and how we get there. Always curious — what frameworks or tools have you found most effective for aligning goals across your team or company?

The lesson I take from so many dispersed teams I’ve worked with over the years is that great collaboration is not about shrinking the distance. It is about deepening the connection. Time zones, language barriers, and cultural nuances make working together across borders uniquely challenging. I see these dynamics regularly: smart, dedicated people who care deeply about their work but struggle to truly see and understand one another. One of the tools I often use in my work with global teams is the Harvard Business School case titled Greg James at Sun Microsystems. It tells the story of a manager leading a 45-person team spread across the U.S., France, India, and the UAE. When a major client system failed, the issue turned out not to be technical but human. Each location saw the problem differently. Misunderstandings built up across time zones. Tensions grew between teams that rarely met in person. What looked like a system failure was really a connection failure. What I find powerful about this story, and what I see mirrored in so many organizations today, is that the path forward is about rethinking how we create connection, trust, and fairness across distance. It is not where many leaders go naturally: new tools or tighter control. Here are three useful practices for dispersed teams to adopt. (1) Create shared context, not just shared goals. Misalignment often comes from not understanding how others work, not what they’re working on. Try brief “work tours,” where teams explain their daily realities and constraints. Context builds empathy, and empathy builds speed. (2) Build trust through reflection, not just reliability. Trust deepens when people feel seen and understood. After cross-site collaborations, ask: “What surprised you about how others see us?” That simple reflection can transform relationships. (3) Design fairness into the system. Uneven meeting times, visibility, or opportunities quickly erode respect. Rotate schedules, celebrate behind-the-scenes work, and make sure recognition travels across time zones. Fairness is a leadership design choice, not a nice-to-have. Distance will always be part of global work, but disconnection doesn’t have to be. When leaders intentionally design for shared understanding, reflected trust, and structural fairness, I've found, distributed teams flourish. #collaboration #global #learning #leadership #connection Case here: https://lnkd.in/eZfhxnGW

Could strategic misalignment be keeping you and your organization away from attaining maximum value? Executives and project managers are often rowing in different directions. The boat moves, but not necessarily toward value. From my doctoral research, and work with several clients, three pillars of strategic alignment consistently separate high-performing organizations from the rest: 1️⃣ Common Goals – A shared definition of success at both the strategic and operational levels. 2️⃣ Shared Language – Clear communication that bridges “executive speak” and project management terms. 3️⃣ Mutual Understanding – Executives gain insight into project realities, while PMs understand the strategic trade-offs leaders are balancing. The challenge? Most organizations talk about alignment but rarely make it a living system. That’s why I created the ALIGN™ Framework as a practical roadmap: 🪀 A – Assess the Value Chain → Define where value is created and lost. 🪀 L – Listen Across Levels → Build the “bilingual dictionary” across teams. 🪀 I – Integrate Strategy into Planning → Include PMs early in design, not just delivery. 🪀 G – Guide with Goals & Guardrails → Establish clarity with KPIs, OKRs, and constraints. 🪀 N – Navigate with Data & Confluence → Create mutual understanding with dashboards, forums, and collaboration tools. 🔑 ALIGN™ isn’t just an acronym. It’s the operating system for embedding the three pillars of Common Goals, Shared Language, and Mutual Understanding into everyday practice. When organizations apply it, strategy stops being a lofty document and becomes a lived reality. 📌 Question for you: In your organization, which of these three pillars: common goals, shared language, or mutual understanding requires the most urgent attention? Let's create the bride to ALIGN! ♻️Share to elevate others and follow🎙️Fola F. Alabi for more! #FolaElevates #StrategicLeadership #ProjectManagement #SPL #StrategicAlignment #Align #ExecutionExcellence #StrategicConfluenc

Strategy isn’t a slide. It’s a fight worth having. I’ve been quiet here for a day because I just came out of two intense, energizing sessions with our extended strategy team. And I’m still fired up. 💥 We pushed each other hard. We challenged assumptions. We laughed a lot. And we left with crystal-clear alignment and a shared determination to think bigger, move faster, and win as one team. Our focus: ✅ Think Big, Go Fast Not in months and quarters. In days and weeks. ✅ Win Every Key Moment in the Customer Journey Especially the ones that define value and long-term loyalty. ✅ Win as One Team Not your team, not my team. Our team. Rooted in shared goals, not personal preferences. For some reason, I usually get to help moderate these sessions. That’s no small task with 25 to 30 strong leaders in the room from every department. But it gives me a front-row seat into how we build alignment that lasts. Here’s what works for us and might work for you: 1️⃣ Be clear up front Why are we meeting? What are the most important objectives? And how exactly are we going to win together? Set the tone early. Remove ambiguity. Drive purpose. 2️⃣ Bring the voice of the customer into the room 🎤 The most substantial alignment starts with empathy and clarity around what matters most to our customers. When we anchor the conversation in value needed and delivered, priorities become clearer and conflict becomes productive. Customer insights create unity. 3️⃣ Make cross-functional ownership real 🤝 Everyone says “we’re one team.” But real alignment means we walk out with shared KPIs, not siloed tasks. Product, Sales, CS, Ops, we all succeed only when we move together. 💬 So here's my call to action for you today: If you’re leading in CS, CX, Product, or Revenue, and you’re halfway through Q3, ask yourself: Are you chasing alignment? Or are you building it through purpose, participation, and shared accountability? The next level doesn’t arrive by accident. We create it. Together. #CreateTheFuture #LeadershipInAction #CustomerSuccess #StrategyExecution #CrossFunctionalAlignment #OneTeamOneMission #Q3Momentum

🇮🇳 5 Ways Fabs & OSATs Will Build India’s Semiconductor Ecosystem ✅ 1) Create Anchor Demand → Pull the Supply Chain Into India Once fabs and OSATs commit billions, suppliers follow automatically — gases, chemicals, CMP pads, wet benches, wafers, bonding wire, leadframes, packaging substrates, tools, spare parts. India examples • Micron ATMP (Sanand) → pulling in chemicals, automation vendors, cleanroom firms • Tata OSAT (Dholera) → attracting bonding wire, molding compounds, test equipment service providers • Tata Semiconductor Fab (Dholera) → supply chain planning for gases, CMP slurries, UPW, STP, photochemicals Effect: India shifts from importing fab inputs to manufacturing + supplying them. ✅ 2) Build Semiconductor Talent Pipelines Fabs and ATMP plants don’t just hire — they restructure university pipelines and vocational training. How it plays out • Cleanroom operator programs • Semiconductor technician diplomas (ITI/Polytechnic) • Fab engineer specializations in IITs/NITs Examples • Dholera + IIT partnerships for fab-ready curriculum • PDPU + ISM + Techovedas cleanroom skilling ecosystem • Karnataka semiconductor skill cluster (DRDO + CDAC + private fabs) Effect: A fab-ready workforce — technicians, EHS, yield, metrology, automation engineers. ✅ 3) Technology & Process Transfer Into India Real capability grows when we internalize process know-how and yield learning. Examples • PSMC tech transfer for 28nm with Tata • Micron’s global ATMP playbook → imported to Gujarat • Gallium Nitride pilot lines in IISc + IIT campuses with industry tie-ups Effect: India learns process IP, yield engineering, reliability + automotive grade quality systems. ✅ 4) Catalyze Fabless + Hardware & EMS Growth Packaging & test proximity reduces cycle time & logistics cost → fuels design + electronics industries. Examples • Saankhya Labs, Signalchip, Morphing Machines — benefit from local test ecosystem • VVDN, Kaynes → link design → prototyping → PCBA → test • Micron + Tata OSAT → expected to serve defence, telecom, automotive fabless firms Effect: India moves from PCB assembly → chip design → packaging → systems manufacturing. ✅ 5) Trigger Industrial Policy Flywheel Fabs force the government to solve the right problems: What gets built • Logistics corridors • Power redundancy + clean power • Specialty gas networks • Waste recycling + UPW plants • Custom bonded warehousing Current progress • Gujarat Semiconductor Mission (Dholera-Sanand corridor) • Karnataka and TN building packaging + design clusters • Haryana, Maharashtra pushing “electronics valley” incentives Effect: Semiconductor policy → becomes industrial transformation policy. ~~~~~~ If you are looking to invest in semiconductors and need expert insights, drop us a DM.

Tell me what’s wrong with this picture: ➡️ An expat CEO initiates a handshake to welcome a new Emirati colleague. ➡️ The same CEO then asks to schedule a meeting with a Saudi client on a Friday at 12 PM. ➡️ Then, this CEO speaks in a direct and confrontational way to a Filipino team member. ➡️ And then, this CEO declines to meet an Indian team member’s family that was passing by the office quickly. If reading these scenarios triggered you; imagine what the person on the receiving end is experiencing. The interesting thing is, is that if you were to remove the cultural references - These scenarios would seem innocuous. CQ, or what is also known as Cultural Intelligence, is the ability to relate and work across cultures while understanding and embracing cultural differences. Today, a lack of cultural awareness is why many senior leaders are losing the respect of their teams and damaging their reputations. CQ encompasses four key components: 1️⃣ Cognitive CQ (Knowledge) - Understanding cultural norms, practices, values and beliefs. 2️⃣ Metacognitive CQ (Strategy) - Being aware of differences and adjusting your behaviour and thinking. 3️⃣ Motivational CQ (Drive) - Demonstrating an interest in learning about other cultures. 4️⃣ Behavioural CQ (Action) - Exhibiting respectful verbal and non-verbal actions when interacting with others. All four components are necessary if you want to be known as someone who respects and encourages diversity, and understands the subtle nuances that exist between cultures. By approaching cultural differences with curiosity and humility, and genuinely asking team members to share more about their cultures and preferences - You’ll create a more inclusive work culture that fosters respect, empathy and trust. #BestAdvice #Culture #Leadership

🌐 "How can we lead inclusive team meetings when our team is so widely distributed across timezones?" That's a question our #Inclusion Strategy team at Netflix has been reflecting on quite a bit lately – and that's surely not an issue we face alone. Here are some ideas that popped up as we put our geographically distance heads together to ensure that everyone has an equal opportunity to participate in discussions that are relevant to all: 1️⃣ Establish a Meeting Time Rotation: to ensure fair participation, create a rotating schedule for your meetings. This means alternating meeting times to accommodate different time zones, so that each team member has an opportunity to attend during their regular working hours on a rotating basis. 2️⃣ Consider Core Overlapping Hours: identify the core overlapping hours when the majority of team members are available. Aim to schedule important meetings during these hours to maximize attendance. This may require some flexibility from all team members, but it fosters a sense of shared responsibility for ensuring everyone's voice can be heard. 3️⃣ Prioritise Meeting Relevance: ensure that meetings are called only when it's essential for all team members to be present. Avoid scheduling meetings for routine updates that can be shared asynchronously, giving team members more flexibility to manage their schedules. 4️⃣ Create Pre-Meeting Materials: provide agendas, and key discussion points well in advance, so team members who cannot attend live sessions can still contribute their input asynchronously. This way, everyone can stay informed and engaged in the decision-making process. 5️⃣ Encourage Rotating Facilitation: consider rotating meeting facilitators to accommodate different time zones. This not only distributes the responsibility but also allows team members from various geographies to lead discussions and bring diverse perspectives to the forefront. 6️⃣ Use Inclusive Meeting Technologies: leverage virtual meeting tools with features like real-time chat and polling to foster engagement from all participants, regardless of their location. Consider having all meetings recorded by default (unless there's a compelling reason not to), streamlining access to the team immediately after each recording is ready. 7️⃣ Promote Open Feedback Channels: establish channels for team members to asynchronously provide feedback on meeting times and themes, and communication methods. 8️⃣ Acknowledge and Respect Personal & Cultural Differences: be mindful of cultural practices and observances that may impact team members' availability or participation. Strive to do the same about individuals' needs, too (like dropping kids at school). These strategies can help create an inclusive and equitable approach to meetings, enhancing the chances of all team members feeling valued and empowered to contribute. How else can you foster that? 🤔