Resource Optimization

Turning discarded pineapple waste into cleaning products 🌎 Turning agricultural waste into valuable products offers a practical way to address environmental and health challenges. Fuwa Biotech, a Vietnamese company, produces natural cleaning products from fermented pineapple skins, showing how local innovation can turn waste into scalable solutions. This approach reduces reliance on synthetic cleaners, which often contain harmful chemicals with long-term impacts on health and ecosystems. Fuwa Biotech’s process exemplifies the circular economy. By using fruit waste from local producers to create cleaning products and repurposing leftover materials as fertilizer, the company minimizes waste and generates value. This closed-loop system benefits both the environment and local communities. The company's enzyme-based cleaners offer a safer alternative to synthetic products that contribute to water pollution and air quality issues. Traditional cleaning products often contain chemicals that treatment facilities can't fully manage, leading to ecological harm. Fuwa’s natural approach addresses these problems with simple, effective solutions. The model is highly scalable. It relies on common agricultural by-products and basic fermentation, making it adaptable in regions with similar resources. As demand for sustainable, non-toxic products grows, this innovation could be replicated globally, supporting both environmental and economic goals. Fuwa Biotech’s work highlights how businesses can reduce resource consumption and pollution through circular practices. It shows that impactful solutions don’t require complex technology, just a commitment to rethink waste as a resource and scale practical innovations. #sustainability #sustainable #business #esg #climatechange #circulareconomy #circular

The SEO Health Pyramid: How to Prioritize Efforts for Max Impact Most SEO strategies fail... Why? Because they start at the top of the pyramid. Wrong move. After auditing 100+ sites this year, I found the same pattern. Companies jump straight into AI experiments while their foundation crumbles. It's like installing a skylight while your roof leaks. The pyramid hierarchy matters for a reason: Business Alignment forms the base ↳ If SEO doesn't drive revenue, nothing else matters Technical Foundation comes next ↳ You can't rank if Google can't crawl Content Strategy builds on that stability ↳ Now you can match search intent User Experience accelerates results ↳ Speed and conversions multiply everything AI Integration caps it off ↳ Enhancement, not replacement The biggest mistake I see? Teams spend 80% of their time on AI tools and content. They ignore core technical issues. One client was using AI to generate 10k articles and their site had 50,000 broken internal links. Here's what actually moves the needle: - Align SEO with business goals. - Nail the technical basics. - Then, build topic authority with strategic content. - After that, optimize for user signals that Google tracks. - Finally, use AI to enhance what's already working. My best performing clients follow this exact sequence. They resist the shiny objects until their foundation is rock solid. Start at the bottom. Work your way up. Your rankings will thank you later. 🚀 ___ Loved these tips? ♻️ REPOST if this clarifies your SEO priorities. 👉 Follow me - Samy Thuillier - for SEO frameworks that actually drive business results.

⚡️ Using ML Product Clustering to Prioritize Ecommerce SEO Note: ML isn't my usual go-to for SEO analysis 99% of the time, but this use case creates clear, client-friendly strategies that directly tie to business outcomes. 𝗧𝗵𝗲 𝗰𝗹𝗶𝗲𝗻𝘁 𝗿𝗲𝗾𝘂𝗲𝘀𝘁: "We have 60k high-AOV products but can't tell which ones deserve priority and attention. We need a data-driven way to segment them for better resource allocation." 𝗧𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺: Many ecommerce sites treat all products equally in their SEO strategy. A $50 item can get the same crawl frequency and link equity as a $5,000 product, despite vastly different revenue impact. High-value items can get buried while low-performers consume valuable crawl budget. 𝗧𝗵𝗲 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Analyzed the large dataset of high-AOV products using machine learning to identify distinct segments based on performance patterns - in this case, volume and price. The results guided how we approach crawl prioritization, product sorting, internal linking, XML's, and more. 𝗧𝗵𝗲 𝗼𝘂𝘁𝗰𝗼𝗺𝗲: Four distinct segments with clear action plans - from premium products needing enhanced crawl priority to underperformers requiring strategic decisions. Merge product URLs with indexation API data and you have some amazing insights. The output quality depends entirely on your dataset (and a bit of statistical know-how): garbage in, garbage out applies heavily here. Anyone else using ML to solve SEO challenges? ⚡️

Context is everything, in life AND in SEO. There’s an old joke: A student calls home and says, “Mum, I crashed the car, dropped out of uni, and I’m pregnant.” (Pause) “Just kidding, I just failed an exam.” Suddenly, failing an exam doesn’t seem that bad given the previous context. SEO is a lot like that. You might say: “We have to switch to server-side rendering, it’s better for SEO!” But then you learn: - It’ll delay product launches by 3 months - It costs £60k in dev time - Google already renders the JS just fine - The real issues are poor internal linking and content quality Now, that “must-have” starts looking like a “nice-to-have”. 💡 The more you understand how systems actually function, and what they cost, the better your recommendations become. Here are 5 ways you can level up your prioritisation skills: 🧠 1. Talk to engineering regularly Sit in on sprint planning or dev stand-ups. Ask how long certain changes really take, what’s blocked, and what other teams are prioritising. 💷 2. Ask: “What’s the opportunity cost?” Before pushing a fix, ask: “What won’t get done if we do this instead?” This forces you to consider business impact, resource trade-offs, and urgency in a broader context. 🧾 3. Learn the basics of cost modelling If a change requires design/dev time, estimate the effort and multiply it by an hourly internal rate or contractor cost. Even rough numbers can help you decide what’s really “worth it”. 📊 4. Get comfortable with business metrics Understand how SEO ladders up to revenue, leads, or other KPIs. If a rec isn’t clearly linked to impact, it’s harder to justify when budgets are tight. 🔁 5. Shadow other departments Spend more time observing how product managers, analysts, or commercial teams make decisions. You’ll see how SEO fits into the bigger picture and how to pitch your ideas in their language. Not everything you can do is worth doing.

When conducting and presenting an SEO audit to an Enterprise business, it’s essential to approach the analysis systematically to ensure that the focus remains on actions the business can prioritise, commit resources to and deliver. Spotting problems is easy, presenting issues that get actioned on is challenging. 1. Segment URLs by Template, Funnel Stage, or Business Unit:  Start by categorising URLs into groups such as page templates (e.g., product pages, category pages), stages in the customer journey (e.g., awareness, consideration, conversion), or specific business units. This segmentation helps identify patterns and trends, making it easier to pinpoint where issues are occurring and their potential impact on the business. 2. Pull Clicks/Organic Traffic and Revenue Data:  Collect data on clicks, organic traffic, and, where possible, revenue generated from these URLs. Understanding how each URL or group of URLs contributes to traffic and revenue helps prioritise which issues should be addressed first based on business impact. 3. Group Issues by Impact on Revenue or Revenue Opportunity: Classify identified issues into two main categories: - Issues directly eroding existing revenue (e.g., technical errors causing pages to lose rankings). - Issues preventing the website from generating more revenue (e.g., under-optimised pages with high potential). This distinction helps understand which issues need urgent attention versus those that represent untapped opportunities. 4. Evaluate Effort Before Final Prioritisation:  Estimate the level of effort required to resolve each issue. Prioritise tasks based on potential impact and ease of implementation to maximise the return on effort. High-impact, low-effort tasks should be addressed first to drive quick wins. 5. Build a case with Evidence, Don't Over-Rely on "best practice":  Base recommendations and actions on data and evidence rather than theoretical “best practices.” Aim to demonstrate the expected impact of each change or provide real-world examples or case studies to support your recommendations. Avoid implementing changes without a clear expectation of impact or evidence that a specific issue has been resolved. This is hard, but it is essential. 

If we reframe waste as a resource, we don’t just solve the disposal problem, we start a chain reaction for the circular economy. Here are some reframes: ♻ Coffee grounds → urban farms UK cafés throw away 500,000 tonnes of coffee grounds every year. Instead of landfill methane, they could be turned into mushroom-growing substrate, creating fresh produce for local markets. ♻ Demolition rubble → low-carbon construction Construction generates over 60% of UK waste. Crushed concrete can replace virgin aggregate in new builds, cutting emissions from quarrying and transport. ♻ Office e-waste → community repair hubs Old IT kit isn’t scrap, it’s an apprenticeship opportunity. Partnering with repair hubs keeps devices in use and trains the next generation of green-skilled workers. ♻ Food manufacturing by-products → animal feed & biogas Breweries send spent grain to farmers; similar partnerships could turn surplus bakery goods into livestock feed or anaerobic digestion fuel. One business’s “waste” becomes another’s revenue stream. Local economies strengthen. Carbon footprints shrink. Picture - Brenna Quinlan

🌱 Turning Waste into Clean Energy — Sweden’s Proven Model Sweden demonstrates how smart infrastructure can transform everyday waste into a valuable energy resource. ✅ What is factually proven: • Several Swedish cities use source-separated wastewater systems, including vacuum toilets and separate handling of blackwater and greywater • Food waste and sewage sludge are processed through anaerobic digestion to produce biogas • Sweden generates over 2 TWh of biogas annually (Swedish Energy Agency) • A significant share of this biogas is upgraded and used as vehicle fuel, powering public buses and municipal transport • Cities like Linköping have successfully run biogas-powered bus fleets using locally produced waste 💡 Impact that matters: • Reduced dependence on fossil fuels • Lower greenhouse gas emissions • Efficient waste management and resource recovery • Strong example of a circular economy in action 🌍 Sweden’s approach proves that with the right systems, waste is not a problem — it’s a resource. #Sustainability #Biogas #CleanEnergy #CircularEconomy #UrbanInnovation #WasteToEnergy

Your SEO strategy isn’t broken because your site takes 2.3 seconds to load. It’s broken because you’re focused on the wrong things 👇🏽 Last week, I spoke with a healthcare company building a horizontal business across therapies. Smart team, solid resources. But they weren’t seeing results. Why? Because their internal SEO champion was fixated on technical SEO. - Javascript rendering - Site speed (with a fast site already) - Fancy dashboards with glowing green scores Were these things important? Sure. But they weren’t the bottleneck. Their real problem? The fundamentals. Things like: - Relevant, high-quality content - prioritizing content refreshing and net new - Strong backlinks - Proper keyword targeting - internal linking Until those boxes were checked, all the technical SEO wizardry in the world wasn’t going to move the needle. Don’t get me wrong—technical SEO has its place. Broken links, indexing issues, duplicate content—these matter. Fix them, and move on. But let’s stop pretending site speed or image compression is what’s holding back your search performance. Focus on what matters most. Because in the grand scheme of SEO, obsessing over technical tweaks is like rearranging furniture on a house that hasn’t been built yet. Is search a priority for you in 2025? Where are you doubling down?

NOT every startup has the resources to publish 100s of articles every month. And if you think publishing that much content is the only way to do SEO, you need a different perspective. I've worked with dozens of early-stage brands where we only published 8-14 articles every month. It didn't generate a lot of site traffic for our clients but helped us generate LEADS and business inquiries for their business. Most of all, it generated LEADS for their business. Here's how: 👉 1/ By prioritizing high business value keywords > high search volume keywords. When you have the bandwidth to publish 100s of articles/ month, you get the freedom of choosing TOFU and MOFU search topics. This may not generate leads but help in creating brand and product awareness. But the game changes when you have a tight schedule. This is where you should focus more on the "Business value of keywords" & less on "search traffic potential". 👉 2/ Playing the long-term and sustainable SEO game Start with high buying intent topics first and then increase your content width. Over time, it will help you build a content inventory that covers your niche well (takes time and consistency). Only brands with a long-term SEO vision can play this game. -- Example 👇 Currently, working with a brand (IT training institute) where we follow this content strategy: > Create the money pages (service and training) > Create location-specific pages to rank for local regions > Published BOFU keywords (subject _ syllabus, subject_projects) where the chance of generating leads is higher. Last month we generated around 30 leads. By this month, we will generate 90+ (3x growth) training leads for their classroom training with ~3k visits. This is how we focus our SEO strategy— prioritizing outcome over traffic. That's the wrap. Have questions? Drop them below and I will answer. Have SEO requirements? let's discuss this over a quick meeting. #seo #contentmarketing #cmvip

From olive waste to design value ♻️ What if some of the most sustainable materials of the future… are already being discarded today? Across the Mediterranean, agricultural waste is being transformed into durable surfaces for furniture and interior design - turning olive pits into functional materials with real commercial value. Every year, millions of tons of olive waste are burned, discarded, or left unused after oil production. But a new generation of circular material systems is starting to rethink that process entirely. ➡️ Olive pits are collected after oil extraction ➡️ The material is cleaned, dried and processed into fine particles ➡️ Natural binders are added to create resistant composite boards ➡️ The final result becomes a plastic-free alternative for interiors and furniture Some of these materials are produced with more than 60% agricultural waste. Why this matters: ➠ Open burning and waste pollution can be reduced ➠ Local farming ecosystems gain additional value streams ➠ Agricultural residue becomes a usable economic resource ➠ Circular materials can replace part of traditional synthetic surfaces ➠ Waste begins shifting from environmental burden to industrial input But the deeper signal may be this: The future of materials may not come from extracting more resources, but from redesigning what we already throw away. From furniture to construction, agricultural waste is already starting to enter real industrial applications. 💬 Which other agricultural waste streams do you think could become valuable materials in the future? Video credits: EcoMedy 👉 Join the reading layer for sustainability leaders. Signals. Context. Foresight: https://lnkd.in/dpq3VbRR 🔄 REPOST if you believe the next generation of materials will come from circular resource systems. #sustainability #circulareconomy #climatetech #wastetovalue