Beyond Facebook: the importance of face-to-face interaction in the modern world

Beyond Facebook: the importance of face-to-face interaction in the modern world 1

Although Facebook provides connectivity with people, we live in a world of greater depression, loneliness, and even chemical dependency. You would think this would not be the case, but virtually all the people using the social networking device/service are talking to themselves, hearing no tonality and seeing no body language from their responders. But, I suppose this does provide a “safe” environment for those individuals who find it difficult to genuinely relate to others except behind a sort of mask or shield. Comedians, or actors, often dwell in the same category. Some might describe this as a way to be something you’re not, the opposite of the adage and advice given to children in their struggles to achieve social acceptability, “just be yourself.” Of course positive attributes exist as well. For example, military service folks have opportunities to communicate with their families from around the world.

Really Replaceable?

Since Facebook is probably here to stay, the fact remains that it must not replace face-to-face interaction. Think of it, a couple meets on a website and maybe even becomes Facebook “friends,” but they eventually want to spend time with one another, experiencing each other’s spontaneity and just how those little quirks define their personalities. After all it is a bit difficult to go to a favorite hangout while on Facebook; “let’s leave Facebook in the house, dear!” Would you, parents, really want to know your children are succeeding in academia without playing well with others?


To be honest, the reason people need interaction with other people is because it is in that image we assumed our form. I know it’s an old song, but appropriate here: “People Who Need People…are the luckiest people in the world.” Centenarians usually do not live so long because they are hermits affixed to Facebook, contrarily because they consider others greater than themselves.

Anything Wrong?

Qualities of human nature still tend to show even if Facebook is the mode of communication. In fact, the abrupt shutting down of Facebook time with a “friend” communicates the possibility of something being amiss in the relationship…or a bit of manipulation between the parties. Further attributes include jealousy, greed, and uncaring. Many times these are incorrect perceptions which clear through personal interaction.

Nothing New

Therefore, it seems to me that, as the poem and song communicate, “No Man is an Island.” And it is via these I will close this editorial on the need for face-to-face interaction in the modern world, despite the opportunities Facebook may provide. Included below are the lyrics to the song demonstrating the need for personal interaction which has apparently been around for a while, i.e., since John Donne penned the phrase in the 1600s.

No Man is an Island

No man is an island, no man stands alone
Each man’s joy is joy to me
Each man’s grief is my own
We need one another, so I will defend
Each man as my brother
Each man as my friend

No man is an island far out in the blue
We all look to One above
Who our strength doth renew
When I help my brother
Then I know that I plant the seeds
Of friends that will never die

I saw the people gather
I heard the music start
The song that they were singing
Is ringing in my heart

No man is an island, no man stands alone
Each man’s joy is joy to me
Each man’s grief is my own
We need one another, so I will defend
Each man as my brother
Each man as my friend

This and many other educational articles helping educate people on the importance of communication skills have been prepared for you by Travis Lee, thanks to SEOMap.

The new Microsoft – A look at Microsoft’s new image and marketing strategy

The new Microsoft - A look at Microsoft's new image and marketing strategy 2

Microsoft is a company that has been around for a long time, and thanks to Windows and DOS it has spent a lot of this time at the top of its game. However for the first time in the company’s life it is starting to see real competition and to really risk losing that lead. First Microsoft was hit with a market monopoly lawsuit, and then it failed to get on the Tablet and Smartphone gravy in train in time. Chrome has now overtaken Internet Explorer as the number one browser most people are using, and in general people are relying less and less on Microsoft products.

In such situations there is one simple rule: adapt or die. Being a smart organization though Microsoft is of course aware of this and are busy doing the former. In fact Microsoft are very much poised to being a new era and have fundamentally altered not only their image and marketing but also many of their key products. And there are many business lessons to be learned here, here we will look at what some of those are.

The Metro Look

Microsoft has clearly realized (arguably a bit late) that touch interfaces and tablets are the new ‘big thing’ and have decided to embrace this with a Windows 8 that is very much made with touch in mind. Here though Microsoft have had to walk a fine line between emulating Android and iOS and keeping their own identity.

This is clearly something they have attempted to accomplish with their new ‘Metro’ style which has a number of very specific design specifications to set it apart. It’s all about making the content shine by removing the ‘chrome’ (borders, menus and scrollbars). Slight changes in color and font reflect hierarchies and categories in content so that they don’t need to be explicitly but into different boxes.

The panels on their new Metro homepage (and on the Windows 7 mobile homepage) reflect this and use the same minimalistic approach and they have even decided to tie this into their new logo which reflects the windows logo and the new tiled aesthetic with the same minimalistic feel. Whether you like it or not, this could be considered a masterclass in creating a unique brand, and a distinct look and feel for your products and business.

Their USP

At the same time though Microsoft have not forgotten their USP. For Microsoft the advantage was always productivity and their Office suit has long been a big selling point. Rather than ignoring this though, Microsoft has made it an integral part of their new product still in an attempt to offer the best of old and new. Their new OS still includes a desktop for those that want it, while the Metro mode also allows for split-screen multitasking and the use of a mouse and keyboard.

windows pisstake tm

They’ve also extended this to the hardware with their new Surface tablets – and their Surface Pro not only has a keyboard, full-sized USB port and SD slot, but also an Intel processor and the ability to run all of your old Windows 7 software. This is crucial – moving forward without forgetting the past. That said there are many factors that will influence their eventual success or failure, so watch this space.

About the author: Daniel Watson is a famous blogger and a marketing strategist. He recommendes aprimo marketing automation for those who seek marketing services.