Businesses are always looking for cheap ways to advertise and make their existence known to all. Among such ways of publicity is to fall back to complimentary giveaways of useful gadgets or items, free of charge. There are many rewards for businesses which decide to promote their products or services via free giveaways of promotional items, or for that matter, other products of interest to the public. I have received party favors and business promotional products for years and find this an effective method of marketing. Many businesses have done this method before in order to broaden their brand appeal to the masses. For example, I know for a fact that The Economist did something similar to promote their magazine. This certainly links up a little better to the business enterprise internationally and the idea of remaining at the top. Most business promotional products entails giveways such as tee shirts or promotional pens.