Poster printing for business marketing

Poster printing for business

One of the main marketing tools available to businesses is posters, and these offer a cheap and effective way to advertise products and services, and also special events such as product launches, sales and other promotions. There are a plenty of printers that offer Print Hound Production House cheap printing services for those customers who already have a poster design ready to start printing straight away, but if you need to start your poster project from scratch then you will need to look for a service with call center management that can provide you with full pre-production features. Other considerations you may need to make include what type of paper and quality finish you need, as some of the cheaper services may not be able to offer you ‘museum quality’ printing if you need it.

Online vs. Offline

There are plenty of traditional offline printers to choose from, and typically these offer full services which can take you from the concept stage right through to printing, packaging and distribution. These tend to be quite expensive, but the main benefit is that you will be able to interact closely with the printers at every stage of your poster project, and all of the design and proof reading will be carried out for you. This means if there are any mistakes in the final product the printer will be responsible and you should be able to get your money back or have the print run again with amendments.

Online printers can also offer full printing services from concept through to distribution, but more commonly these days is a cheaper online option which allows the customer to take care of the concept and design stages themselves. This cuts down on costs for the customer, but does mean that they will be responsible for proof reading the poster and so if there are any mistakes the printer will not be obliged to provide a refund or print re-run.

Offset vs. Digital

There have been some great advances in printing technology, and digital printing allows much more flexibility when it comes to submitting designs and adjusting them to suit new parameters. With digital printing you can send the printers an electronic file with your poster design on or submit a design through their website. They can then print this for you very quickly, in some cases with 24hr and 48hr turnaround times. This fast form of digital printing is ideal if you have tight deadlines, but can be subject to pixilation and color bleeding, which can cause slight blurring on the text and images. Offset printing is slower and more expensive, but this method allows much more attention to detail and also offers additional features such as embossing and glittering. Offset printing is also less likely to blur than digital printing and can be used to print ‘museum quality’ posters.

Capabilities

When you choose a poster printing service you will need to double check they can offer you the materials, dimensions and quantities you require, and in general the bigger companies can offer the most adaptable printing capabilities. This is very important if you have any special materials or dimensions in mind, as some printers may not be able to offer you the scope of abilities you need.

Tips for choosing a business printing service

Most businesses have a number of printing requirements from business cards through to brochures and price lists. Professional printing services will have the equipment and skills needed to provide professional business printing and because they carry out large scale bulk print runs they can offer some very competitive prices. Although you can print your business cards and flyers from your own computer domestic ink refill cartridges and paper supplies can be expensive and if you are printing bulk numbers it will usually work out cheaper to use a professional printing service. This will also give you a much better finish and can save you lots of time and effort. Many Printhound Production House larger companies such as this custom banner printing, NYC company can turn around print orders in as little as 24 to 48hrs and some can also offer you with automatic mailing and delivery options.

Print Requirements
There are plenty of affordable printing services to choose from both online and offline and when you are doing your research you will need to make sure you select a service that can meet your design and printing requirements. You will need to review the equipment and capacity of each printing service and double check that they can carry out the print job to the quality you need and to the deadlines you have scheduled. A good way to check the quality of the work being produced is to ask to see samples and if the business is located in your area you should also take the time to visit the premises and take a look at the equipment in person. You can quickly get a feel for a business by visiting their premises or by reviewing their website carefully and this should indicate whether they are professional and have invested the time and money in their own products and services.

Recommendations
Take a look at some of your competitors business stationary to see what kind of printing standards are available. Ask around and see if anyone is willing to recommend a good printing service to you. This can be an effective way of finding reliable printing services and you may even find that a small local printing firm is actually cheaper than a big online print company and will be able to offer you a more personalized service as well.

Refund Policies
You will need to check the refund policies for all printing services so that you know what you are entitled to if you are unhappy with the finished product. For example some of the cheaper printing services do not offer proof reading services and so once you submit your design to them they will print it without checking it for you. This saves money for you but does mean that you will not get a refund or a free print re-runs if there are any spelling errors or other design mistakes. Most printers will only refund you for errors during the production service such as missing pages or poor color transfer.

Balancing cost and quality for business printing

When you are planning your budget for your business stationary you will need to balance cost and quality carefully. Businesses of all sizes may find it difficult allocating large funds towards business stationary and so will be on the look out for cheap printing services and good deals. However it is also important that your business stationary is professional and eye-catching and so the quality of the printing is also an important issue.

Balancing cost and quality is a difficult task and you will need to do your research to ensure that you can meet the demands of both your budget and your business stationary needs.

Recommendations

Once you have submitted your design to your printers you will not really know how it will turn out until you receive the finished product. This is why it is important to request samples of previous work and ask for recommendations, as this will help you determine whether or not the finished product will be to the standard you require. Samples provide you with a way to check the quality of the finish print and help you to understand which materials and print techniques will be suitable for both your budget and your business requirements.

Capacity
You do need to check with the printer before you place your order whether they can meet the capacity of printing you are requesting. This is particularly important for large, bulk mail outs and stationary which will need ongoing re-prints. You may get some good discounts for bulk and re-print orders as this will bring a lot of work to the printer you are using.

Turnaround Time

You can save money by ordering your business stationary well in advance. You will pay more in most cases if you need your printing job turned around quickly, so it is best to allow plenty of time.

Materials

Print material can have a significant impact on the quality and costs of your order. By opting for standard print inks and papers (such as 130gsm) you can save money as the printer can include your job as part of a larger bulk print-run. If you want unusual materials or finishes then the printer may have to run your print as a bespoke order and this will cost much more.

When you are ordering your business stationary you do need to consider a number of factors which can affect the cost and quality of the job. By researching the various materials and print techniques available you can save money and still ensure that the quality of your printing is to your requirements.