After you have thought of an idea, the first important step is to evaluate your idea by hiring some market research firm to study it. These firms are true professionals and give you a clear and a neutral picture on the nature of your business. They study the demographics of the society where you are operating, who the main customers of your products are and related issues.
The next important phase in evaluating your business idea is to analyze your product from the eyes of your competition, partners and vendors. When working with firms on development of your brand, business management experts suggests viewing the ideas for business from four perspectives: company, competitor, customer and partner.