Market research firms – how to choose the right one for you

As one of the largest cities in the UK, Manchester has become and important hub of business and commercial activity. The correct market research is important for both emerging and established companies. Although many businesses compete in national and global markets, many still need professional quality research that is focused on distinct local areas, such as the city they are based. Defining and focusing on the right market for your products or services is paramount when creating a successful business. Regardless of the size of your business, the right market research can be the difference between success or failure. For smaller companies who focus in a local area, a national campaign is useless, but research focused on the right localities can make a huge difference.

Profile your target market

 When launching a product or service, you need to know who it is aimed at. In profiling your target market, you can find out how large your potential customer-base might be, and what steps need to be taken to capture them. It’s no use having a product aimed at a certain type of person, when the locality you are doing business in contains very few who meet your profile. Researching the market thoroughly before expanding or moving into a new area is crucial. Otherwise, your product might not meet the needs and desires of the people you are trying to sell it to.

Create a marketing strategy and develop a marketing plan

When you’ve profiled your market, the next step is to put the data to good use. In creating a marketing strategy, you should focus on the findings in your research and develop a range of products and services that best suit the needs of your target market. It might be clear what sort of marketing would fail or succeed when aimed at a certain profile of potential customers. This is where you can use your target market profiling to come up with the best marketing strategy.
 

Monthly reports can provide clear and useful data

 Some market research analysts provide easy-to-read monthly reports to help analyze your market and keep up to date with any changes. Reports can focus on any major new trends while providing a snapshot of current market sizes. Other useful data can also be obtained, such as current consumer attitudes and purchasing habits, along with analysis and predictions of potential future trends.

Gain focused local information with the right research

Whilst the right market research can be regional, national or even international, it can play an important role for companies of any size. Local market research providers can give you direct analysis that is focused on your specific locality. Market research doesn’t just provide you with helpful data when entering a new market or launching a new product, but it continues to provide up-to-date and relevant information on many aspects of your business. Services can be continually monitored and measures can be put in place to analyze productivity and improve competitiveness.

Market Research Manchester – Even in today’s global market, localized research is essential for many firms. That’s why you need to choose the right market research solution depending on your specific goals and needs.

Is talking to a robot really any less annoying than talking to a person?

When ringing up the customer services department of pretty much any company, you will often be left feeling like the label ‘customer service’ is some kind of ironic joke. Whether it is complaints about call drops, being put on hold or the dreaded clueless call centre worker, there is always something that allows people to moan about customer service. And the latest fad that is making people rage more than ever?

Talking to the robot.

Automated services are nothing new. Press 1 for one service and 2 for another is part and parcel of customer service calls nowadays. Yet nowadays it is almost impossible to skip the initial automated robot, leaving most people something more to moan about. Yet I think there is one important point that many people miss: is talking to a robot any less annoying than talking to a person?

Without automated services it is up to humans to direct you to the place you need to go and to the information you need. In the time before automated services, were we any less happy with customer service? People ring customer services when something is wrong: the experience is rarely satisfying. So I’m going to take the unpopular opinion, play Devil’s Advocate and ask ‘are robots as bad as we make them out to be?’. Here are some of the good things that automated services do for you that you maybe aren’t appreciating.

1. Robots eliminate human error and speeds up response.

We spend so much time talking about what robots do wrong when in reality if all interaction was human then there would be mistakes there too. It is just as often that an unhelpful person frustrates just as much as an annoying automated ‘press this button’ service. At least robots don’t have a sassy attitude.

In addition, automated services are often designed around frequently asked for services, meaning they are designed to be streamlined. Odds are you will get the department you need faster through an automated service than in the free-for-all of all human call centres.

2. Reduced costs are good for you too

Automated services cut down the costs of customer services for businesses dramatically, as people are directed to where they need to go quickly and easily. By employing less people and streamlining services, companies save money. While you might not be happy about companies getting rich on the back of annoying robots, you will be pleased to know that some of that benefit will be passed on to you to. Less operating costs often means a cheaper product. So the next time you see a slash in prices, you may want to thank the robot.

3. Voice control will get better

Perhaps the most raged against form of automated services are those that require you to literally talk to the robot. Voice control technology isn’t perfect: one muffled vowel or a particularly strong accent can leave you infuriated. So because of this, I’m not going to even try defend it, except to say it will get better. Voice control technology is growing (hello Siri!) and will probably be around for a long time. At least by rolling out prototypes now we are likely to get a better end product.

At the end of the day, customer service calls are rarely a rewarding experience. Automated services actually take some of the annoyance out of it by getting you where you need faster, pushing down hold times and improving the quality of service.

 

Is Talking To A Robot Really Any Less Annoying Than Talking To A Person? – by John Sz., on behalf of Capita Customer Management, a call centre outsourcing company in the UK.

Wise business owners invest in emergency diesel backup generators

Many business owners take their electrical power for granted, but there can be serious negative consequences that come about when grid failures occur. There are several reasons why wise business owners invest in emergency diesel backup generators.

Improved Productivity

Many businesses pay the majority of their employees by the hour, and they are responsible for compensating these people for their time even if the equipment that they need to do their job fails to work. In office environments, employees need to use computers and other sorts of electronic equipment to do their daily tasks. These people have to stop working when the power goes out if the business owner has not purchased a backup generator. Unfortunately, these employees still need to be paid for the time that they sit around waiting for the power to come back on. This can be particularly frustrating in areas where there are frequent problems with the electrical grid, and it can lead to a lot of lost revenue for a company.

The are also many cases when power outages can last for a very long time. A lighting strike or a tree falling on a main power line can cause entire regions to experience outages that can last for days or even weeks. Unfortunately, clients can often be less than forgiving when a company is unable to meet the deadlines that they have agreed to, and being without power for a significant period of time will lead to massive delays in any company’s workflow. However, business owners who purchase an emergency diesel backup generator never have problems with their power. Employees can continue on with their work right away, and clients will stay happy.

Improved Safety

Business owners are legally liable for accidents that occur when people are on the business’ property. When the electricity fails and the lights go out, accidents are much more likely to happen. Purchasing an emergency diesel backup generator is a smart idea for any business owner because it prevents accidents that they can be held legally liable for. This is a relatively small investment compared to the amount that they will have to pay for hospital bills if an employee or customer is injured because they bump into something in the dark during a power failure. Most importantly, business owners who purchase backup generators can rest assured knowing that they are able to provide a safe environment for everyone even when the electricity goes out.

Improved Security

It is very important for retail business owners to purchase an emergency diesel backup generator. Customers are known to steal items when the electricity goes out. It is impossible for loss prevention personnel to tell if people are putting things in their pockets in the dark, and electronic security systems do not work during power outages. Retail businesses that specialize in smaller, more expensive items are particularly vulnerable to theft during power failures. Luckily, business owners who purchase emergency diesel backup generators never have to worry about protecting their merchandise when the electricity stops flowing. These generators kick in automatically when the power goes out. Lights and security systems will start working again in a matter of seconds. With this, the amount that retail establishments may lose to theft during a single power outage can cover the price of purchasing a backup generator. 

Allight Sykes provide a great range of diesel generators, such as the FG Wilson industrial generator range. FG Wilson generators comply with emissions standards and are tested thoroughly. For a quality generator contact Allight Sykes.

Property insurance tips for business owners

Almost all experts will advise that you take out a policy that will protect your possessions if your property is damaged. However, many small business owners don’t know what they should look for when they take out an insurance policy. They often fail to take out a policy that provides sufficient coverage in the event everything is destroyed. You are much better off knowing that before an accident and finding a new policy.

Here are several tips to make sure that you have a good policy in place in case of a disaster:

  • Always review different quotes. You should always shop around before making any purchase. Property insurance isn’t any different. You want to make sure that you understand both the terms of the coverage and the premium structure.
  • Estimate replacement costs carefully. What will it cost to replace the building and its fixtures if it is damaged? You may find that the costs of repairing the building will be more than the value of the building itself. Make sure your policy is sufficient to cover these costs.
  • Don’t neglect any essential equipment. Make sure that you keep track of all equipment and other capital that you have on hand. This includes computers, copiers, cooking supplies, freezers and anything else you may think of. Make sure that you provide coverage for anything that you won’t be able to do without after a disaster. You will want to make sure that you can immediately get right back on your feet if something happens to your business.
  • Review the policy regularly. A number of factors may change that will affect the costs of replacing your property if it is damaged. Make sure you constantly review these costs and update your policy accordingly. I suggest reviewing your policy every six months.
  • Make sure that your policy satisfies all legal requirements. Many jurisdictions have a number of regulations that stipulate what type of coverage you need to have. Make sure that you understand these regulations and ensure that your policy satisfies them.
  • Look for flood coverage. Most property insurance policies don’t provide coverage for flood damages. You may need to seriously consider looking for a policy that provides flood coverage if you are in an area where the risk is particularly high. You may want to consider coverage even if you aren’t expecting a flood. Floods can happen in the most unlikely places.

As a business owner, you should make sure that your firm can pick up where it left off if your structure is damaged. You can never predict when a flood will strike or a loose wire will cause a building to catch fire. Make sure that you have property insurance in case anything goes wrong.

Kalen Smith is a business and entrepreneurship writer for Blue Sky Formations.